The Perception of Effort

Time for the biggest try hard in the world to tell you the “right” way to think about effort. Are ya ready?
moreThis category talks about anything that we want to make a short comment on.

Time for the biggest try hard in the world to tell you the “right” way to think about effort. Are ya ready?
moreAn off-kilter shot. Not an objectively a good photo, but I like it. It fits my taste and that’s what makes it good to me.
Let’s apply that to menswear, shall we?
Read MoreI’ve got a lot of thoughts on this and it was honestly a big challenge to put them all here. Bare with me!
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Work attire is a tricky subject in classic menswear. Are we too fashion-forward? Or are we too old school? Let’s discuss.
Read MoreAfter years of being told to avoid graphics and phrases on our clothing, classic menswear seems to have come full circle on merch and branded clothing. It’s weird but almost nostalgic in a way.
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Despite the variety of styles, I think we all dress authentically. Whatever that word means!
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As we start to see a glimpse of a post-pandemic world, one has to wonder what the future of menswear will look like! It may not be #menswear, but perhaps something that mixes slouchy tailoring with streetwear, gorp, neo-ivy/prep, and a bunch of Seinfeld-meets-Sopranos.
I still haven’t seen either of those shows.
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Some of the best menswear I’ve come to own has been some form of custom: MTO, MTM, and Bespoke. Despite it being the “endgame” of a classic wardrobe, it’s still a simultaneously aspirational and anxiety inducing thing to go through.
Let’s dive in and talk about it.
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