We’re discussing the “rule of cool” and how it applies to menswear on our latest pod episode!
- Some things are cool and some things aren’t, but it’s nebulous.
- We started using the term to refer to which period accurate vintage outfits were cool and which weren’t.
- Dressing up can be just as cool as dressing down, but sometimes the issue is how the person wears the outfit (demeanor, attitude).
- If it’s cool, people will like it, if it’s not cool people won’t like it.
- Be casual with it. Even if you wear a suit, you can look casual. And that’s all entirely on how you present yourself.
- As Ethan Newton said, we are wearing “old man clothes”. It’s our job to make it look cool!
- Ethan (the Wong version) got into contemporary-classic menswear because at a certain point, he didn’t think vintage (or being period accurate) was cool.
- We tend to not wear shoulder pads, but they can be cool (Edward Sexton, Cifonelli,’70s English rockstars). Once again, it has to do with the attitude of the person wearing it rather than the items themselves.
- Vintage people and “dapper bros” tend to affect a high society attitude, which is not how many 1930s movie stars would pose in photos.
- There’s a fine line between caring and not caring, and that line is being cool.
- Being comfortable in your clothing can go against some rules of menswear, which is what makes it cool. Rebellion is cool.
- Don’t be worried about how people perceive you, or at least pretend not to worry.
- Don’t act like you’re better than everyone else.
- Being cool takes self awareness, so don’t try to be something you’re not.
- Wear things because you like them. Be picky and buy things because you know you can pull it off.
- People take less consideration into what you are wearing and focus instead on how you look in it.
- With the rule of cool, you can wear a three piece and a beret and blend in more easily than you could a three piece and a fedora. Because a beret is slouchier than a fedora, though there are cool ways to wear a fedora.
- When things are cool, things are easy.
- There’s a difference between thinking about something and overthinking it.
- Natural shoulders, 3-roll-2, wide legs, etc. are cool (according to us).
- Having a tie gives you another thing to be careless about, hence why Ethan prefers wearing ties than going tie-less (with a normal dress shirt)
- If he really wants to dress down, he will wear a sportshirt, which doesn’t hold ties at all.
- Loafers can sometimes be the “incorrect” choice, but that’s what makes it cool.
- Cool isn’t just your perception as it also takes other people into slight consideration. The struggle is finding a way to do both, but in the end, you should definitely be yourself.
- Take good photos if you’re trying to craft an online presence. Even if you’re outfit is cool, it won’t matter if the photo isn’t.
- This doesn’t matter if you’re not trying to be an iGent.
- Clothing can be cool if it has a story or experience behind it. Hence why Spencer has a list of places to shop.
- Coolest places to get menswear
- Bespoke- from a local tailor or a small Italian shop
- Made to measure
- Department stores
- Coolest place to get casual wear:
- Inherit it
- Flea markets
- Curated vintage stores
- Thrift stores
- Mall stores
- Coolest places to get menswear
- Communicating a story through fashion is cool.
- Try to identify what you think is cool and figure out why! This will help communicate your style and the story you are trying to project.
Q & A
From Sam: What are your favorite repro menswear?
From Valtteri: Where can I find the best ivy style inspration?
- Take Ivy
- Old 60’s Photographs
- Tailor Caid/Yamamoto-San
- Drake’s for Neo-ivy/prep